{"id":6994,"date":"2025-04-24T07:48:34","date_gmt":"2025-04-24T07:48:34","guid":{"rendered":"https:\/\/worldarchaeologicalcongress.com\/wac10\/?page_id=6994"},"modified":"2025-04-25T02:43:45","modified_gmt":"2025-04-25T02:43:45","slug":"t17-s04-papers","status":"publish","type":"page","link":"https:\/\/worldarchaeologicalcongress.com\/wac10\/t17-s04-papers\/","title":{"rendered":"T17\/S04: Preserving Heritage: Strategies for Sustainable Management and Economic Valuation"},"content":{"rendered":"\n<p><strong>Format:&nbsp;Paper presentations with discussion<\/strong><\/p>\n\n\n\n<p><strong>Convenors:\u00a0<\/strong><\/p>\n\n\n\n<p>Dr Asmita Basu, Asst. Professor, Army Institute of Management, Kolkata, India,\u00a0<a href=\"mailto:asmita.basu2011@gmail.com\">asmita.basu2011@gmail.com<\/a><\/p>\n\n\n\n<p>Heritage management plays a crucial role in preserving cultural and historical assets while ensuring their sustainable use for future generations. Effective strategies integrate conservation efforts with economic valuation to highlight the tangible and intangible benefits of heritage sites. This session explores the intersection of heritage preservation and economic sustainability, emphasising frameworks for assessing cultural assets, funding mechanisms, and policy interventions. It will delve into different traditional and contemporary valuation methodologies to quantify heritage\u2019s socio-economic impact. Additionally, case studies will illustrate how heritage sites contribute to tourism, local economies, and community development. By aligning heritage conservation with economic principles, this session aims to foster a balanced approach that ensures both cultural significance and financial viability. This session also invites discussions on sustainable development of less-known archaeological sites, rich in cultural resources, beyond the purview of the list of World Heritage sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Papers:<\/h2>\n\n\n\n<p><strong>Sustaining Heritage in a Globalised Economy: Strategies for Cultural Asset Valuation and Management<\/strong><\/p>\n\n\n\n<p><em>Dr Asmita Basu, Assistant Professor, Army Institute of Management, Kolkata, India<\/em><\/p>\n\n\n\n<p>Over the last few decades, societal development has been increasingly shaped by economic and cultural globalisation, resulting in competition between cities for external markets (such as investments, visitors, and new residents), as well as a shift in policy, decision-making and implementation process.<\/p>\n\n\n\n<p>Heritage has evolved into an important component of the tourism sector. It may be regarded as cultural capital. Since Heritage is essentially a non-marketed product, the valuation procedure for this capital is quite complicated. Various approaches for valuing environmental resources that are comparable in nature to Heritage sites have resulted in the formation of economic valuation models, specifically for the valuing of Heritage sites as cultural assets. The present endeavour highlights on the application of a valuation model known as Travel Cost Method driving sustainability and welfare economics through a case study.<\/p>\n\n\n\n<p><strong>Wounds of Progress: Tourism and Indigenous Sustainability in Nubra Valley, Ladakh<\/strong><\/p>\n\n\n\n<p><em>Mohammad Asim, Indian Institute of Technology, Gandhinagar, India<\/em><\/p>\n\n\n\n<p>Tourism in the Nubra Valley, Ladakh, shares complex dynamism with the Balti indigenous community. Ethnographic investigation sheds light on the paradigm shift that has occurred with the exponential rise of tourism in Turtuk post-2010. Tourism has brought recognition, but it also presents new challenges. As the community adapts to tourist demands, traditional practices shift to fit seasonal tourism cycles. Cultural expressions, once tied to daily life, are now performed to cater to visitors. While tourism provides economic gains, it risks turning the culture into a spectacle rather than a lived tradition. This \u2018development dilemma\u2019 stems from tourism, with perceived advantages of tourism on the one hand and demerits of socio-cultural and environmental repercussions on the other. Furthermore, the study underlines the importance of Indigenous tourism, reflecting the exigency of adopting sustainable tourism paradigms that ensure the preservation of Indigenous knowledge systems, upholding the community\u2019s wisdom and welfare, safeguard cultural heritage and ensure opportunities entailed in tourism toward a more sustainable and inclusive tourism model that resonates with the principles of Indigenous sustainability.<\/p>\n\n\n\n<p><strong>Exploring Sustainability in Japanese Cultural Heritage Policy<\/strong><\/p>\n\n\n\n<p><em>Akie Hoshino, Hokkaido University, Japan<\/em><\/p>\n\n\n\n<p>Considering cultural heritage conservation in the context of sustainability is the current international trend. Many outcome documents of recent international conferences assume that cultural heritage conservation is essential for achieving a sustainable society. Although Japan agrees with these international documents, its domestic cultural heritage policies are not conscious of the relationship with sustainability. The reasons why they are not sustainability-conscious are likely that (1) sustainability has long been under the purview of environmental policy in Japan, and (2) Japanese cultural heritage policies partially cover the natural environment and wildlife, and it has been sufficient to address sustainability within that scope. However, recently some culture-related policy documents have included statements that seem to have the SDGs in mind. In addition, The Regional Plan for the Conservation and Use of Cultural Heritage, which was institutionalised in 2018, is considered to be consistent with the sustainability perspective. It is because the Plan should be developed by municipal governments aiming to function as the comprehensive and inclusive action plan for cultural heritage conservation in that region and it requires the involvement of various stakeholders. In this way, the Japanese cultural heritage policies are more in line with the principles of sustainability.<\/p>\n\n\n\n<p><strong>Revenue in Exchange for Protection: Turning Abandoned Train Stations into Economic Assets<\/strong><\/p>\n\n\n\n<p><em>Christian Gappi Fernandez, School of Archaeology, University of the Philippines<\/em><\/p>\n\n\n\n<p>The existence of heritage is always subjected to pressure. One might think that they are protected just because laws were enacted as a safeguard from urbanisation. In the Philippines, built heritage has been vanishing surreptitiously, and the most common recourse when adaptive reuse is not a choice for developers is to integrate the fa\u00e7ade of the old structure into the new one, which is not sustainable and seems like an excuse for development to proceed. This paper examines the old stations of the Philippine National Railways that have been abandoned for decades. Since a new and elevated railway system is being built on the old tracks, we can explore the possibility of transforming the old train stations into a venue that has the potential to attract visitors, thus generating revenue, promoting movement of people, and boosting tourism. With this, the old stations are protected against any means of demolition, preserved through adaptive reuse, and get better treatment in exchange for being an economic asset. Value in heritage is not only that of historical and cultural, but it also possesses an economic element that can be explored for the benefit of heritage itself.<\/p>\n\n\n\n<p><strong>Preservation of Heritage Resources and Sustainable Management in India\u2014Challenges<\/strong><\/p>\n\n\n\n<p><em>Prabir Biswas, Professor &amp; Principal, HMGC-University of Calcutta, West Bengal, India<\/em><\/p>\n\n\n\n<p>India is one of the richest countries in the world for heritage resources. The ratification of the Hague Convention of 1954 was the first step taken by India, an oath to protect India\u2019s heritage, which also stands as a part of the \u2018World Heritage\u2019. The country maintains heritage sites through the Archaeological Survey of India (ASI), formed in 1861. But a huge gap remains for stakeholders to capitalise on the potential of heritage in terms of tourism promotion and employment generation, through problems caused by a lack of sufficient funds, defacement and damages, improper waste management, lack of sanitation facilities, exploitation of tourists and harassment. One of the key challenges in India is implementation of sustainability at heritage sites. The UNESCO has identified 1052 World Heritage properties in 165 states. As per the World Wildlife Fund report released in April 2016, almost half of these sites are threatened by industrial activities, such as construction, mining, oil and gas exploration, illegal logging, or overfishing. Sustainable heritage management plans are urgently needed. The creation of local heritage networks is an effective model for preservation and sufficient funding mechanism for sustainability. The constitution of India directs the state and its citizens to protect and preserve the nation\u2019s heritage resources. This analysis concentrates on how the different social sectors can be empowered for collective awareness through the preservation of heritage sites.&nbsp;<\/p>\n\n\n\n<p><strong>Embracing Transient Heritage for a Sustainable Future: The Role of Adaptive Release Strategies for Managing Vulnerable Built Heritage in Gurugram, Haryana<\/strong><\/p>\n\n\n\n<p><em>Simran Kaur, Dept of Archaeology, University of Exeter, UK<\/em><\/p>\n\n\n\n<p>Heritage and urban landscapes have always been marked with uncertainty and change. The increasing rate of climate and urban changes, accompanied by depleting resources, has led the heritage sector to seek ways through which heritage change and loss could be turned into a potential resource. This is true in the context of India, where, amongst the 10,000 sites that have been documented, only 3% are protected while only 0.025% are officially listed. The rapid loss of unprotected heritage is impacted by the colonial and bureaucratic legacies of heritage listings as well as increasing, unregulated construction, developmental needs, and limited funding.<\/p>\n\n\n\n<p>The paper attempts to investigate the principle of adaptive release as a way of reconciling the material past and change in a rapidly developing urban city such as Gurugram, situated in the state of Haryana, India. Adaptive release refers to management decisions that interpret and accommodate the dynamic transformation of heritage assets and their values and significance. The paper analyses a collaborative managed decline policy to reconcile heritage conservation and development. It looks at the unprotected heritage structures in the 18th century town of Farrukhnagar in Gurugram and investigates the welfare opportunities that would arise from such an approach.<\/p>\n\n\n\n<p><strong>Preserving Heritage in the Face of Conflict between Interest of Present Generations versus History<\/strong><\/p>\n\n\n\n<p><em>Shanker Sharma, Dept of Ancient Indian &amp; Asian Studies, Magadh University, Bihar, India<\/em><br><em>Rashmi Bala, Dept of Geology, Central University of Karnataka, India<\/em><\/p>\n\n\n\n<p>There is much archaeological evidence in the history of the world that is becoming a victim of conflict regarding preservation due to some particular cause. This is applicable to sites that were used by human communities in ancient times to exploit natural resources. For example, there are some ancient quarry sites in Bihar and Uttar Pradesh, India, which have been identified as the potential source points which were being exploited by the people through the ages for minerals and raw materials like stone and iron. These quarry sites have now left certain archaeological impressions that reminds us of past human activities. On the other hand, the same quarry sites from where these great things were created and produced have now not been given any value for their historical significance. These quarry sites need to be protected as heritage of historical importance. But due to conflictions between the interests of present generation these are now facing critical situations for their existence as sites of heritage value. This paper highlights how some important sites in India and the world are being defaced and proper attention is not being given due to conflict of interest in societies.<\/p>\n\n\n\n<p><strong>Chandrakona: Reviving a Historic Legacy Through Sustainable Heritage Management<\/strong><\/p>\n\n\n\n<p><em>Anustup Chatterjee, Assistant Professor, Techno International, Newtown, Kolkata, India<\/em><\/p>\n\n\n\n<p>Chandrakona, a historic town in Paschim Midnapore, West Bengal, India, is home to a wealth of architectural and cultural treasures that stand as silent witnesses to its glorious past. Once a flourishing kingdom, this town boasts remarkable heritage sites, such as Malleshwari Temple of Malleshwarpur, Ayodhya Rajbari, Jor Bangla Temple, and the Durga Shankar Dirghangi Museum. These structures reflect the artistic grandeur and socio-religious significance of the region, making Chandrakona a potential hub for heritage tourism.<\/p>\n\n\n\n<p>Historically, Chandrakona was a fortified city under the rule of various feudal lords, particularly the Chauhan rulers, who shaped its architectural landscape. The Malleshwari Temple, dedicated to Goddess Durga, is a centuries-old shrine known for its spiritual essence. The Ayodhya Rajbari, a once-majestic palace, tells the tale of aristocracy and cultural opulence. The Jor Bangla Temple, with its twin-roofed (dochala) structure, stands as a fine example of Bengal\u2019s terracotta artistry. Additionally, the Durga Shankar Dirghangi Museum preserves relics and artefacts that provide insight into the town\u2019s rich past.<\/p>\n\n\n\n<p>Despite their historical significance, these sites suffer from neglect, weathering, and encroachment. This paper explores sustainable restoration strategies that can help preserve Chandrakona\u2019s heritage while boosting its economic potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Format:&nbsp;Paper presentations with discussion Convenors:\u00a0 Dr Asmita Basu, Asst. Professor, Army Institute of Management, Kolkata, India,\u00a0asmita.basu2011@gmail.com Heritage management plays a crucial role in preserving cultural and historical assets while ensuring their sustainable use for future generations. Effective strategies integrate conservation efforts with economic valuation to highlight the tangible and intangible benefits of heritage sites. This [&hellip;]<\/p>\n","protected":false},"author":1157,"featured_media":276,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":{"0":"post-6994","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"pmpro-has-access","7":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/pages\/6994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/users\/1157"}],"replies":[{"embeddable":true,"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/comments?post=6994"}],"version-history":[{"count":3,"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/pages\/6994\/revisions"}],"predecessor-version":[{"id":7480,"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/pages\/6994\/revisions\/7480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/media\/276"}],"wp:attachment":[{"href":"https:\/\/worldarchaeologicalcongress.com\/wac10\/wp-json\/wp\/v2\/media?parent=6994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}